SaaS

Chapters, links, resources, products related to SaaS Analytics: What business metrics should you monitor? What range should your conversion rates fall in? And more.

Chapters from Starting & Sustaining

  • Ease into analytics

    It’s incredibly easy to go overboard with analytics, but in the early days it’s going to be difficult to know what to track. More importantly, looking through stats can feel like you’re doing real work without concentrating on what matters. Do the minimum and focus on shipping without getting too deep into analytics configuration.

Resources & Links

  • The Secrets of LTV

    Josh Pigford, founder of Baremetrics, lays out the basics of calculating lifetime value for a SaaS business.

  • Slaying the Churn Beast

    Another short and sweet article by Josh Pigford covering the basics of churn and why it’s such an important metric.

Products, Services, & Tools

  • Fathom Analytics

    Fathom Analytics provides simple, useful websites stats without tracking or storing personal data of your users.

  • Google Postmaster Tools

    Postmaster Tools analyze your email performance, and help Gmail route your messages to the right place.

  • Glock Apps

    Test and Optimize your Emails. Identify and fix issues keeping you from the Inbox

  • Baremetrics

    Metrics, forecasting and engagement tools for teams using Stripe, Braintree and Recurly.

  • Gauges

    Website Analytics you can Actually Understand. Gauges helps you focus on your most important web traffic stats — in real time.

  • Business

    How should you work with customers? How should you communicate when things go wrong? What should you outsource?

Or jump to any of the other topics: