Chapters from Starting & Sustaining
Carefully consider payment options
Every business needs a way to accept payments, and there are many ways to handle them. Make sure you carefully weigh the pros and cons of each form of payment, as well as the providers that process your payments.
Keep chargebacks in context
Chargebacks will happen. Hopefully you won’t have many, but when you do, it’s important to understand what it means and what you can do about it, if anything.
Prevent churn before it happens
In the early days, you’re too small for churn to be a meaningful statistic, but after those first 100 accounts, mitigating churn can help you grow much faster. So how do you know if you should focus on getting new signups or decreasing churn?
Resources & Links
Understanding Online Payments
A great resource to help you learn about the nuances of choosing a payment provider.
Amy Hoy and Thomas Fuchs of Freckle provide a great overview of credit card processing and some of the lower-level technical details of accepting payments. It’s a couple of years old, but most of the data is still relevant.
Sales Tax by State: Is SaaS taxable?
This is a bit of a pitch by TaxJar, but it’s still a solid reference to help you understand sales tax on a state-by-state basis.
How we reduced chargebacks by 30% (as a percentage of sales)
Jason Fried explains how 37signals made a simple change to help reduce chargebacks.
Products, Services, & Tools
Stripe is the best software platform for running an internet business. We handle billions of dollars every year for forward-thinking businesses around the world.
Braintree Payment Processing
Reach more buyers and drive higher conversion with the only payments platform that delivers PayPal, Venmo (in the US), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration.
The Sift Science Digital Trust Platform protects your business and customers from all vectors of fraud and abuse through our Live Machine Learning, global trust network, and automation technologies.
Metrics, forecasting and engagement tools for teams using Stripe, Braintree and Recurly.
Recover More Failed Payments
Complete churn defense for Stripe. Stunning stops involuntary churn by helping you to recover more failed payments, and that’s just the start.
How can you optimize for rapid iteration? How does monitoring fit into your day-to-day tasks?
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