SaaS

Chapters, links, resources, products related to SaaS Launching: What should you think about for your alpha and beta? How should you run launch day? How do you build anticipation? And more.

Chapters from Starting & Sustaining

  • Build anticipation

    One of the most common mistakes when launching an app is believing that if you build it, they will come. That would be great, but it simply doesn’t work like that. You have to start carefully and tastefully building anticipation and interest so you’re not launching into a vacuum.

  • Nail your private beta

    The word “beta” gets thrown around in the early days of building an application, but teams rarely understand what it really means. “Beta” is more of a process than a point in time. It’s as much about learning as it is about sharing, and you have to design your beta to gather feedback.

  • Launch way too early

    It’s tempting to make everything perfect before you share it with anybody, but this is a terrible tactic. If you build the wrong features, it doesn’t matter whether they’re perfect. Optimize for release speed, learning, and iteration. You can be a perfectionist once your application is healthy and profitable.

  • Launch day is overrated

    Launching is exciting. It’s a tangible milestone that represents an exciting day of watching your stats. It’s worth celebrating–but only briefly. Launching is where the work begins, not where it ends.

Resources & Links

  • Starting

    Where do you start? When can you quit your day job? What’s the best way to get started quickly?

  • Growth

    How do you break through plateaus? How should you spend money on marketing and advertising?

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